Egypt - Cairo
Cairo
Full-time
3 to 5 years
Founded in 2012, BESA Group is a leading educational consultancy specializing in international education. We are a team of experienced professionals dedicated to helping students navigate their path towards achieving their academic goals abroad.
Our extensive network of over 800 partners across 10 destinations offers a diverse selection of study options for undergraduate, postgraduate, and pathway programs. With BESA Group, students can confidently start their international education journey, knowing they have a trusted partner by their side throughout the process.
Summary
The main purpose of the Marketing department is to provide BESA Group with efficient, creative, integrated marketing, building relationship support strategy and integrated campaign delivery that effectively promote BESA Group services and events. The Marketing & Communication Officer will work closely with the marketing team to support and execute projects and initiatives that support the regional and local short and long-term marketing strategy and ensure that local tactics are compliant, support brand reputation, support recruitment and retention of customers and enhance the customer experience.
- Assist in creating, developing and designing the Marcomms
collateral production that supports marketing and
communications activity, including but not limited to brochures,
booklets, banners, websites, e-newsletters, press releases,
features and media opportunities and ensure that they meet
agreed corporate branding standards.
- Assist students in selecting appropriate courses, destinations,
and programs based on their interests and career objectives
- Lead on developing and building relationships with international
and private schools in Egypt.
- Track performance of marketing campaigns through
measurement and analysis to understand effectiveness of each
campaign.
- Contribute to the development of digital strategies (web and
social media) to build BESA Group’s online reputation and provide
quarterly progress reports and presentations to the senior
management team.
- Communicate with university representatives to ensure faster
enrollment for our students.
- Respond to all types of customer inquiries either through face-to-
face communication, over the phone, E-mails, and/or Skype.
- Help in organizing and participate in all BESA events and activities.
- Follow up on a regular basis with BESA's client database.
- Bachelor's degree Marketing & Public Relation or
related field,postgraduate Diploma or Masters’ is a
Plus.
- Must have a car
- Minimum 3 years of experience in a similar role/ field.
"Education Industry is preferred"
- Ability to run PR campaigns that deliver measurable
results andmeet objectives
BESA Group is a leading educational consultancy dedicated to empowering students to achieve their academic dreams abroad.
At BESA Group, our unwavering commitment to student success fuels everything we do. We empower ambitious individuals to achieve their academic dreams abroad by leveraging our global network of trusted partners and fostering a supportive environment built on expert guidance, integrity, and a shared vision for the transformative power of international education
BESA Group goes beyond placements, guiding students through every step of their international education adventure. We craft the perfect path, from undergraduate degrees to summer schools, and become their partner in selecting the ideal university and course. Our expert support tackles applications, visas, and accommodation, ensuring a smooth transition so that students can focus on their dreams and let BESA Group handle the journey.
